Daniel Pflumm

Daniel Pflumm became internationally known for light boxes in which he deconstructs corporate logos like Esso, Kraft Foods, MasterCard and At&T, playing with variations on their geometric basics. In computer animations and video loops, he disassembles the logos into their structural and colour elements.

Kurz Gestaltung designed the exhibition catalogue (softcover, 168 pp) for Daniel’s solo exhibition at the Palais de Tokyo, Paris. With essays by Nicolas Bourriaud, Jörg Heiser, Veit Lörs and Mika Hannula. Berlin / Paris, 2004.